PAUL S. MICHAELS
One of the most highly regarded consumer packaged goods industry executives in the world, Paul S. Michaels has a 40-year track record of leadership, transformation, innovation and growth. As the former Global President of Mars, Incorporated, Mr. Michaels is recognized as one of the most creative leaders of this era. Throughout his career, he has touched and transformed many of the world’s most recognized Brands.
During his time at Mars, Mr. Michaels led efforts to strengthen the company’s portfolio of businesses through brand revitalization and product innovation. Acknowledged as the creator of the new 3-D M&M’s characters and their personalities, his creativity and imagination also broadened the footprint of the CPG giant into new business models including the M&M’s retail experiences. The author of the company’s signature global brand structure, under his guidance the company rejuvenated some of the world’s most renowned Brands to their current iconic stature. With his leadership, Mars also attained many marketing awards including Advertiser Of The Year at Cannes.
Mr. Michaels and his team are credited with achieving record growth by refocusing Mars on its core business, emphasizing operational efficiency and developing the existing high-performance culture. In his tenure as CEO, he more than doubled the size of the business while improving profitability more than four fold. Continuing his transformation of the business, Mr. Michaels led the legendary $40 billion company’s most ambitious and successful acquisitions, including the 2008 acquisition of the Wm. Wrigley Jr. Company. His leadership successfully built high performing teams and earned Forbes “Best Places To Work” several years in a row.
Mr. Michaels began his career at The Procter & Gamble Company and later moved to Johnson & Johnson, where he spent 15 years building many of the company’s flagship brands. Recognized as the marketing mastermind who first put characters on Band-Aid and transformed baby shampoo into character bottles that made bath time more fun, Mr. Michaels was responsible for creating the emotional experiences that evoke fond memories in the minds of consumers today.
“Paul Michaels is one of the most highly respected leaders in the consumer goods industry” Bloomberg.