CEO & Chief Creative Officer
+ READ BIO
Chris is regarded as one of the most significant thought leaders in the advertising and marketing world. He is credited for revolutionizing marketing in the early 90’s with the establishment of guerilla marketing, innovating digital marketing and creating global best practice for mainstream brands in early 2000’s.
In 2011, Chris founded Pure Group, a company that creates, invests in, and advises businesses that change the status quo. Pure is the parent company of Pure Growth; an independent marketing, innovation, creative and media-analytics company with a focus on business growth and ROI and founder of Pure Ventures; a division designed to build sustainable businesses.
Pure Growth was founded to fill a whitespace in the agency world which was lacking partners who took a holistic look at solving business problems; not simply answering a creative brief. Pure leads with business growth in mind, marketing and communications to follow. Through client collaboration, Pure uses equal parts artificial intelligence and creativity to ignite growth; reshaping the process and identifying untapped marketing and innovation opportunities.
Prior to founding Pure Group, Chris founded Nitro in Shanghai in 2001, redefining the advertising industry by vertically integrating industry offerings: innovation, brand strategy, traditional advertising, and digital advertising. Nitro quickly became a global network with seven offices around the world with a client base that included Mars, Nike, Unilever and Coca-Cola. In 2009, Nitro merged with Sapient, creating SapientNitro, which became the largest independent advertising and digital agency in the world. When Chris left SapientNitro as Executive Chairman and Chief Creative Officer; it had 9,500 employees, 36 offices around the world and a market capitalization in excess of $2 billion. In December 2014, SapientNitro was sold to Publicis Groupe for $3.7 Billion.
In 1993, Chris founded Pure Creative. It quickly expanded into seven offices, from Melbourne to Beijing, and became one of the hottest creative agencies in the world. Clients included Mars Inc., Procter and Gamble, Coca-Cola, and the Australian Tourist Commission. Pure Creative was sold to Leo Burnett in 2000.
Chris is passionate about philanthropy and is on the board of directors of The Chopra Foundation, Children of Fallen Patriots and Covenant House. Chris’ ultimate dream is to create content that expands the mind so we all take a moment to see “life” through the lens a bit differently than before; working towards the congruent evolution of brands and people “together” building a better world.
Chris recently teamed up with his creative partner, Ashlee, to co-produce the adaptation of the movie, Tootsie, into a Broadway musical-comedy. Their new production received raving reviews in Chicago and is already dubbed as a Tony stand out! Tootsie will make its Broadway debut, March 2019, at the prestigious Marquis Theatre on Broadway.
Co-Founder & President | Pure Growth Consulting
+ READ BIO
Dani is a fast-moving dynamic leader with an entrepreneurial spirit and a real passion for building strong strategic relationships. She blends business thought leadership with an ability to make the creative and strategic process seamless and more human. In her role as President, she is responsible for developing and overseeing the creation of custom-tailored turnkey marketing solutions that deliver real growth for each Pure Growth client.
Prior to founding Pure Growth Consulting, Dani spent over 18 years working for highly-awarded agencies such as TMP Worldwide and Saatchi & Saatchi Australasia. Most recently, she was Managing Partner at WPP’s Berlin Cameron United.
She has led clients such as Stoli Vodka Global, Comcast, Xfinity, Wholefoods, Gilt.com, Capital One 360 and Match.com.
Dani has also worked on the client side and was responsible for leading the rebranding of SBS, Australia’s multicultural TV and digital network.
In her free time, Dani feeds her passion for travel. She has visited over 40 countries and every continent except Antarctica. But she has seen Emperor Penguins in the Shanghai Zoo.
BA, University of New South Wales
Paul S. Michaels
+ READ BIO
One of the most highly regarded consumer packaged goods industry executives in the world, Paul S. Michaels has a 40-year track record of leadership, transformation, innovation and growth. As the former Global President of Mars, Incorporated, Mr. Michaels is recognized as one of the most creative leaders of this era. Throughout his career, he has touched and transformed many of the world’s most recognized Brands.
During his time at Mars, Mr. Michaels led efforts to strengthen the company’s portfolio of businesses through brand revitalization and product innovation. Acknowledged as the creator of the new 3-D M&M’s characters and their personalities, his creativity and imagination also broadened the footprint of the CPG giant into new business models including the M&M’s retail experiences. The author of the company’s signature global brand structure, under his guidance the company rejuvenated some of the world’s most renowned Brands to their current iconic stature. With his leadership, Mars also attained many marketing awards including Advertiser Of The Year at Cannes.
Mr. Michaels and his team are credited with achieving record growth by refocusing Mars on its core business, emphasizing operational efficiency and developing the existing high-performance culture. In his tenure as CEO, he more than doubled the size of the business while improving profitability more than four fold. Continuing his transformation of the business, Mr. Michaels led the legendary $40 billion company’s most ambitious and successful acquisitions, including the 2008 acquisition of the Wm. Wrigley Jr. Company. His leadership successfully built high performing teams and earned Forbes “Best Places To Work” several years in a row.
Mr. Michaels began his career at The Procter & Gamble Company and later moved to Johnson & Johnson, where he spent 15 years building many of the company’s flagship brands. Recognized as the marketing mastermind who first put characters on Band-Aid and transformed baby shampoo into character bottles that made bath time more fun, Mr. Michaels was responsible for creating the emotional experiences that evoke fond memories in the minds of consumers today.
“Paul Michaels is one of the most highly respected leaders in the consumer goods industry” Bloomberg.
Chief Innovation & Creative Officer
+ READ BIO
Ashlee attended Georgia State University journalism school where she spent years writing for the associated press and honing her on camera skills.
She went onto to be a television anchor and personality on networks such as The Style Network, CNN’s “Headline News,” Headline News After Dark, NBC’s “Atlanta & Company just to name a few.
Ashlee was quickly deemed amongst networks as the “go to beauty expert” and began producing her own beauty segments for shows that included “The Chat”, “Good Morning Texas”, “Good Morning Phoenix”, “Great Day Houston” and “The Now” on Fox just to name a few.
During that time she created an all organic scrub that is now sold in over 16 countries. Ashlee created the product in her bathroom after much research, designed the packaging, marketing and sales strategy to build a team that ultimately metamorphosed women’s bodies post baby. Ashlee and her infamous product line were featured in the July 2015 issue of Vogue Magazines “Must Have Summer Beauty Products” making her scrub a household name.
Next on this woman’s agenda: Ashlee fostered and lead a women’s menstruation movement that paved the way for millions of women to have a voice! She created the first “tax free tampon” which revolutionized the most taboo topic. Representing the majority; she was a keynote speaker at Politicon alongside the most prominent names in news and politics such as Anne Coulter, S.E. Cupp, Bill Nye, Barbara Boxer and Wendy Davis to name a small few. Ashlee continues to speak all over the nation using her platform and voice for women.