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DANI SIMPSON
PRESIDENT

Dani is a fast-moving dynamic leader with an entrepreneurial spirit and a real passion for building strong strategic relationships. She blends business thought leadership with an ability to make the creative and strategic process seamless and more human. In her role as President, she is responsible for developing and overseeing the creation of custom-tailored turnkey marketing solutions that deliver real growth for each Pure Growth client.

Prior to founding Pure Growth Consulting, Dani spent over 18 years working for highly-awarded agencies such as TMP Worldwide and Saatchi & Saatchi Australasia. Most recently, she was Managing Partner at WPP’s Berlin Cameron United.

She has led clients such as Stoli Vodka Global, Comcast, Xfinity, Wholefoods, Gilt.com, Capital One 360 and Match.com.

Dani has also worked on the client side and was responsible for leading the rebranding of SBS, Australia’s multicultural TV and digital network.

In her free time, Dani feeds her passion for travel. She has visited over 40 countries and every continent except Antarctica. But she has seen Emperor Penguins in the Shanghai Zoo.

BA, University of New South Wales