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ALISON FEIGEN
CHIEF STRATEGY OFFICER

As Chief Strategy Officer at Pure Growth, Alison spearheads the development of strategic solutions that deliver tangible business results to companies such as Mars Chocolate and Jockey International. Understanding that customer needs must be front and center to achieving long-term revenue growth, Alison reshapes how organizations approach growth by working cross-functionally with sales, marketing and innovation teams.

Before Pure Growth, Alison managed brand, communication and marketing strategies at industry-leading advertising agencies Venables Bell & Partners and Goodby Silverstein & Partners in San Francisco. Her passion for challenging category conventions and understanding human behavior helped to create award-winning strategies and breakthrough communication campaigns for brands such as Intel, Converse, Frito-Lay and Corona Light.

Alison’s diverse exposure to organizations and facets of business provides her a unique approach to solving business challenges and driving growth, with experience across multiple categories including technology, CPG, apparel and retail.

BA, Communications & BS, Psychology | Washington State University