Pure Growth Partners | conceives, incubates and launches innovative consumer brands in partnership with the world's leading celebrities and with every transaction gives back to some of the most important and influential non-profits in the world
  • facebook
  • twitter
we are a new style of company

We are business builders and investors.

Our vision is to make positive changes in the way
the world thinks, works and creates value
around businesses.

Success for us is making the world a better place
through business practices and models
that set the bar for giving back.

We build disruptive new business from scratch

When we invest in existing businesses, we look for
consumer-focused products and technologies
that can fundamentally disrupt existing markets
(or create new markets). Whether we build or invest,

we bring operational, management and marketing expertise,
a global network of investors and partners, and capital.
True to our mission, each of our companies gives back to the
world's neediest with every consumer purchase.

Our business model is designed to
create sustainable businesses that
give back far beyond the scope of
traditional businesses today.

We believe that through business, we can begin to
solve the world's greatest challenges; we hope
that our business model will provide new benchmarks
for social responsibility,
and that we'll help make
a lasting impression on some of the world's
greatest human crises.

giving back
Joan

SK Energy (15 seconds): 50 cent with Joan Rivers

Joan

SK Energy (30 seconds): 50 cent with Joan Rivers (15 seconds)

Chris Clarke and 50 Cent

Pure Growth Launches Street King With 50 Cent

rant

50 Cent Launches Street King

Sizzle Reel

Street King Sizzle Reel: What we've done so far with the Street King brand

hangover

Street King Part 1: with 50 Cent, Mike Tyson, & Floyd Mayweather

For a Just World

For a Just World: Street King Thanks Video

hangover

Street King Energy: 50 and Deepak

Eradicate

Street King Energy: SK Eradicating Hunger


The rest of our companies are incubating and, due to the confidential nature
of many of our relationships, we can’t share our thinking just yet.

We can tell you that we’re actively growing companies in three areas:
consumer packaged goods, luxury goods, and media/technology.

news

picture

MTV: 50 Cent and Joan Rivers Co-star in 'Street King' Commercial

picture

Nightclub & Bar: Choosing the Right Energy Drink for Your Venue

picture

UK MailOnline: Need a boost? Cougar Joan Rivers seduces 50 Cent in a hilarious advert for his new Street King energy drink

picture

Inc.: 4 Ways to Get a Celebrity Endorsement

picture

Complex Music: Watch The Director's Cut Of 50 Cent's Street King Energy Commercial With Joan Rivers

picture

Examniner: Rapper 50-Cent launches Street King energy shot

picture

Global Grind: Joan Rivers Puts The Moves On 50 Cent In Street King Commercial

picture

Hip Hop DX: 50 Cent & Joan Rivers Star In Street King Commercial

picture

Hip Hop n More: 50 Cent & Joan Rivers ‘Street King’ Commercial

picture

Hip Hop Wired: Joan Rivers Propositions 50 Cent In "Street King" Commercial

picture

Rap Radar: 50 Cent & Joan Rivers Street King Ad

picture

Rap Up: 50 Cent Gives Joan Rivers a Boost in Street King Commercial

picture

SOHH: 50 Cent Turns On Famous Hollywood Star In Latest Street King Ad, "I've Got The Energy For You, 5-0

picture

The Source: 50 Cent Makes Joan Rivers A "Street King"

picture

Nightline, ABC: 50 Cent – Hip-Hop Humanitarian

picture

'Extra' Video: 50 Cent on Africa, Solving Hunger, and Street King

picture

The View: 50 Cent

picture

Access Hollywood: 50 Cent & Joan Rivers Get Energized

picture

E! Entertainment: Are Joan Rivers and 50 Cent the Next Big Hollywood Couple?

picture

Better.tv: Energizing Effort by 50 Cent

picture

CNN International: 50 Cent on Street King Project

picture

Rachael Ray: 50 Cent discussing Street King

picture

TMZ: Joan Rivers Lip Smacked by 50 Cent

picture

MTV: MC tells MTV News why he enlisted the 'real oddball group' to promote his new energy drink.

picture

SOHH: 50 Cent's "Street King" Shoots To The Top, Wins Big At GNC Awards

picture

Wall Street Journal: Rapper Sells Energy Shots for Food

picture

CNN: 50 Cent on Piers Morgan Tonight

picture

CNBC: Hip-Hop's 50 Cent on Music Ventures

picture

Examiner: NCB finale at Tao: 50 Cent makes an appearance with Floyd Mayweather Jr.

picture

ABC News: 50 Cent Helps U.N. in Africa: Is Rapper’s ‘Next Chapter’ a Mid-Life Crisis?

picture

The Portland Press Herald: 50 Cent moved by trip to Africa

picture

BET: 50 Cent Says Trip to Africa Enlightening

picture

Respect: 50 Cent and Street King: Millions of Hungry Children Fed with Your Help

picture

Hollyscooptv: 50-Cent Feeds Millions of Kids in Africa

picture

BET: 106 & Park: 50 Cent on Street King Project

picture

Forbes: 50 Cent's Next Move: Get Rich, Or Feed The Poor Trying

picture

Vibe: Street King! 50 Cent Gives Back to Africa

picture

Associated Press: 50 Cent reflects on trip to Africa

picture

Gawker: Is 50 Cent the Next Angelina Jolie/Sean Penn?

picture

Ecorazzi: 50 Cent Travels to Africa to Fight Hunger

picture

Forbes: Why 50 Cent Calls Out Google And Others

picture

BET: 50 Cent Takes Charity Efforts to Africa

picture

OK! Magazine: 50 cent provides food to the world’s neediest

picture

All Hip Hop: 50 Cent Fights Famine, Hunger In Somalia, Kenya

picture

Yahoo Finance: Street King, The Popular Energy Shot With a Mission to End World Hunger, is Now Available at GNC and More Than 40,000 Locations Nationwide

picture

IFTF: What 50 Cent Can Teach us About the Future of Empathetic Foods

picture

Defglam: 50 Cents Pepsi Deal Explained

picture

Just Drinks: US: Pure Growth Partners secures Street King distribution deal

picture

Billboard: 50 Cent Partners with Pepsi to Distribute Street King Energy Shot

picture

Convenience Store News: Street King Strikes Deal With Pepsi

picture

News One: 50 Cent Lands Deal With Pepsi, Expands Empire

picture

All Hip Hop: 50 Cent Links With Pepsi To Distribute Street King Energy Shot

picture

Hip Hop Blog: 50 Cent Inks Deal With Pepsi

picture

St. Louis American: 50 Cent signs deal with Pepsi for new energy drink

picture

Fresh Like Dougie: 50 Cent Is Still Feeding Kids With ‘Street King,’ Announces New Contest

picture

Mile Posts: Street King Energy Drink: Product Review

picture

Real Youth Help: Street King, bringing street energy to the problem of hunger.

picture

This Beat Goes: 50 Cent Energizes Santa With Street King

picture

Keep it Trill: 50 Cent Thanks Street King Supporters Via Facebook

picture

SOHH: Jay-Z & Swizz Beatz Energize Street King Movement, Says 50 Cent

picture

ABC News: 50 Cent Joins the Million Moms Challenge

picture

Inside Facebook: Street King’s Viral Charity Campaign

picture

Big Lead Sports: Mike Tyson Gets His Freak On With 50 Cent, Floyd Mayweather For Street King

picture

Fresh Like Dougie: 50 Cent x Gayle King Chat About Fiddy’s Book ‘Playground,' Street King

picture

Social Earth: What can Social Entrepreneurs learn from 50 Cent?

picture

Keep it Trill: 50 Cent Explains ‘Street King’ Plans To Feed 1Billion Africans

picture

Sports Illustrated: Hot Clicks: Spoof Video Of The Day

picture

FootKlan: 50 Cent x Street King Feed 1 Million Hungry Children

picture

Forbes: Alicia Keys Is In A Western Union State Of Mind

picture

Bleacher Report: Watch Floyd Mayweather, Mike Tyson And 50 Cent Hangover Parody Video

picture

Baller Status: 50 Cent Hopes 'Street King' Movement Will Influence Companies To Give Back Too

picture

Hip Hop Wired: 50 Cent Talks "Street King," Album Release Date & Feeding One Billion Africans

picture

GlobalGrind: 50 Cent: "I Grew Up Without Money, But Not Being Hungry"

picture

Rap-Up: 50 Cent Parodies 'The Hangover' With Mike Tyson

picture

Hip Hop Wired: 50 Cent, Floyd Mayweather & Mike Tyson Spoof 'The Hangover' In Street King Drink Ad

picture

Complex: Watch 50 Cent's Street King Commercial, Starring Mike Tyson And Floyd Mayweather

picture

This Beat Goes: 50 Cent Slams Corporate Greed In PSA

picture

BroBible: 50 Cent, Mike Tyson, and Floyd Mayweather Spoof ‘The Hangover’ In This ‘Street King’ Commercial

picture

CNN: 50 Cent Will Donate Meals For 'Likes'

picture

Huffington Post: Get Energized To Fight Hunger

picture

All Facebook: 50 Cent Tackles Hunger One Facebook Like At A Time

picture

MTV: 50 Cent's New Campaign: One Facebook Like = One Meal For A Hungry Child

picture

VIBE: 50 Cent Is Giving Away One Million Meals In One Week

picture

BET: 50 Cent Giving Away A Million Meals In A Week

picture

Examiner: 50 Cent To Donate Two Million Meals To Children In Need

picture

Essence: Coffee Talk: 50 To Donate A Billion Meals for Hunger

picture

Yahoo OMG! Blog: 50 Cent Talks About His Street King Mission To Feed Starving African People

picture

Digital Spy: 50 Cent Donating Meals To Charity For Facebook 'Likes'

picture

Stupid Dope: 50 Cent Giving Away 1 Million Meals Via Facebook ‘Likes’‎

picture

Rap Ireland: 50 Cent And ‘Street King’ Feed The Starving!

picture

XXL Magazine: 50 Cent To Give Away One Million Meals In One Week

picture

Complex: 50 Cent Will Feed One Child For Every Facebook "Like" His Energy Drink Gets

picture

KSPR (ABC): You Can Help A Rap Star Feed Hungry Kids

picture

She Knows Entertainment: 50 Cent Pens Article About African Hunger

picture

Prefix: 50 Cent Providing Meals For "Liking" His Facebook Page

picture

HeatWorld: 50 Cent Does Something Very Good For Charity

picture

2 Dope Boyz: 50 Cent: 1 Like = 1 Meal

picture

Fit Perez: 50 Cent Launches Street King, Has Some Important Things To Say!

picture

Pop Crush: 50 Cent Giving Away 1 Million Meals Via Facebook Likes

picture

Tale Tela: 50 Cent Promises To Feed 1 Million Kids If Fans Like His New Energy Drink

picture

Scribbal: 50 Cent Donates Meals To Hungry Kids For Facebook Likes

picture

ContactMusic: Goldie Hawn Calls On Fans To Back 50 Cent's Hunger Relief Effort

picture

All Hip Hop: 50 Cent Announces New Program To Provide One Million Meals In A Week

picture

Hip Hop Blog: 50 Cent To Feed Children

picture

Sara Kelly Celebrity Updater: 50 Cent’s Headphones Sales Will Benefit Feeding America Charity

picture

Forbes: Music Money Roundup: Jay-Z, 50 Cent, Sean Parker and EMI

picture

Bossip: 50 Cent Covers JET Magazine

picture

Las Vegas Review-Journal: Race Driver, Rapper Form Unique Partnership

picture

BevNET: NACS New Product Hunt

picture

Mother Nature Network: 50 Cent to release fitness book

picture

Zimbio: Spotted: Miley Cyrus and 50 Cent Backstage at the American Giving Awards

picture

Yahoo Sports: Yes, That Was 50 Cent’s Face on the Car of Mike Bliss

picture

Beverage Business Insights: NACS: Street King Shot Line Off to Brisk Start with 2.5 Mil Preorders

picture

ESPN: 50 Cent's $1 Million Bet Fuels Ironman Contestant

picture

Celebrity Baby Scoop: Jennifer Connelly, 50 Cent & Christy Turlington: Healthcare Advocates

picture

Energy Drink Reviews: Street King Energy Shot

picture

Hip Hop N More: 50 Cent Takes Over Nascar With ‘Street King’

picture

Street Dose: 50 Promotes Street King Energy Drink With Nascar Endorsement

picture

GOOD: Hard Philanthropy: 50 Cent Fights Hunger With Energy Drink

picture

BevNET: Energy Shots: Big Money Little Package

picture

Yahoo Good News Blog: Feeding one billion: Rapper 50 Cent fights hunger with energy drink sales

picture

New York Post: Fiddy's new shot

picture

VIBE: V Exclusive: 50 Cent Leads 'Street King' Tour Bus Through Times Square

picture

BET: 50 Cent Launches New Ad for Street King Energy Drink

picture

Hip Hop Wired: 50 Cent, Tika Sumpter, Angela Simmons Promote "Street King" Energy Shots [Photos]

picture

WENN: 50 Cent Wants To Achieve Hunger Relief Goal In Two-and-a-half Years

picture

DrJays.com: Get Familiar: 50 Cent's Street King Movement Aims To Feed A Billion

picture

The Source: 50 Cent Announces 'Street King' Launch #SK

picture

Beverage Industry: Rebel with a Cause

picture

MTV RapFix: 50 Cent Introduces 'Street King'

picture

Huffington Post: 50 Cent Launches New Energy Drink, Proceeds Go To Feeding Africa

picture

BevNET: Gunning for Hunger: Street King Energy Shot

picture

OK! Magazine: 50 Cent's Energy Drink to Help African Children

picture

Atlanta Post: Street King: 50 Cent's New Philanthropic Money Maker

picture

The Network Journal: 50 Cent Debuts Another Energy Drink

picture

Mother Nature Network: Rapper 50 Cent Wants to Feed a Billion Children

picture

FitPerez: 50 Cent Wants To Feed 1 Billion Children!

picture

Beverage Industry: Rapper Launches Energy Shot with Philanthropic Edge

picture

BET: 50 Cent Launches Energy Drink

picture

Hip Hop Blog: 50 Cent Launching Energy Drink

picture

Hip Hop DX: 50 Cent Launches Energy Shot "Street King" To Help Feed One Billion Children

picture

Hip Hop N More: 50 Cent Launches Energy Shot ‘Street King’; Proceeds To Go To Children In Need

picture

Hip Hop Wired: 50 Cent Releasing "Street King" Energy Shots, Proceeds To Feed 1 Billion Children

picture

Pop Crush: 50 Cent Launches Street King Energy Drink to Benefit Famine Relief

picture

Tale Tela: 50 Cent Creates An Energy Drink With Profits Going To Charity

picture

This is 50: Fans Give Their Opinion on 50 Cent's New Energy Drink 'Street King

picture

XXL Magazine: 50 Cent Launches New Energy Drink,Proceeds Go to Feeding Africa

contact us

main office


575 Madison Avenue
24th floor
New York, NY 10022

phone +1 212 400 2200
fax       +1 212 319 1563


map : directions



press & media


email      press@puregrowth.com

general information


email      info@puregrowth.com

please feel free to reach out to us.
we'd love to hear from you.